Apple's Spike Jonze-directed HomePod ad makes lofty promises

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Silly us. We worried that Apple's HomePod could fall behind because Siri isn't quite as capable as competing virtual assistants. As the just-debuted HomePod advertisement helpfully illustrates, the $349 speaker can do so much more than that. As near as we can tell, each purchase will include built-in apartment expansion, Spike Jonze visuals and dance-offs with FKA twigs set to a brand-new Apple Music-exclusive Anderson .Paak song (Til It's Over). Or maybe it will just sound that way?

 

The singer, rapper, drummer, and all-around California king has not released solo material since his GRAMMY-nominated 2016 album, Malibu. Though 2017 saw him featuring on a slew of records for Rapsody, Talib Kweli, and others, “‘Til It’s Over” marks the end of the solo Anderson .Paak dry-spell.

Yes, Lawd!

Lyrically, .Paak continues his reign as the smoothest West Coast lover boy, questioning the strength of his own heart while putting fear aside for the thrill of the chase.

Skittering rhythms and a mellow synth line give .Paak’s yearning vocals room to unfurl as he recalls a fateful night out in Los Angeles. A bed of rich keys provides the necessary counterforce to .Paak’s shimmering upper register before ceding the melody to a flurry of bright arpeggios.

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anderson paak, apartment, apple, apple music, choreography, dancer, dancing, homepod, spike jonze, ryan heffington

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