“Music has always been a powerful way we connect with our guests, and this was another great opportunity to bring them more music and access to their favorite artists,” said Rick Gomez, executive vice president and chief marketing officer, Target.
“The GRAMMYs are an exciting night for fans and an important spotlight for artists and brands, so we wanted to bring this team together in a way that only Target can.”
Behind the scenes, a host of stars teamed up to bring the performance to life.
It was directed by legendary music video and commercial director Dave Meyers, who’s known for his collaborations with Justin Timberlake, Kendrick Lamar, Dave Matthews Band, Missy Elliot, Britney Spears and more.
Hip hop choreographer Nadine “Hi-Hat” Ruffin worked with 50 dancers on the high-energy number that blends country and electronic dance music.