JR showed up to the emergency room unconscious and struggling to breathe.
He'd been in this state for at least 30 minutes when his mom finally got him to the hospital.
His mom had found him lying on the floor, his lips blue.
It didn't take her long to establish what had happened.
He had done the Forbidden Fruit Challenge.
The 17-year-old boy, renamed to protect his identity, took part in the social media game that stemmed from the Tide Pod Challenge.