The Super Bowl! It’s the big football game when all the brands try and make you feel deep feelings in hopes you’ll buy their dumb shit. I don’t want to speak for the man, but I’m guessing the Rev. Martin Luther King Jr. wouldn’t have been a great fan, seeing as how he once said “the evils of capitalism are as real as the evils of militarism and evils of racism.” That didn’t stop Ram from using an excerpt from one of his speeches in tonight’s Super Bowl ad, and it’s got a lot of people pissed off. The ad shows people in various states of struggle and hard work as the new 2019 Ram 1500 runs around in between those scenes. Deep! There’s also one with Vikings, and no one seems mad about that, probably because it’s not tone deaf like this was.